Ethical Investment Bond
JOIN OUR JOURENY
We are striving to make a positive impact on our society, this bond offers the unique opportunity to generate returns while fueling meaningful change.
Your investment will receive a 7% interest rate across a 6 year period.
The Impact of Your Investment
The decision to invest in our mission is not just a financial one but a commitment to helping us change lives and communities within a greater area. The funds raised will help create our ambitions of increasing our social impact, expanding our social programs, and opening up more gym locations around the Oxford area within the next seven years.
Your investment will help us to:
Reach Up to 2000 People: With new gyms, we aim to engage many who would typically shy away from joining gyms, creating more inclusive and supportive fitness environments.
Expand Our Social Impact Program: We plan to significantly increase our engagement to work with over 1000 people annually, providing them with qualifications, life skills, and work experience that can change their trajectory.
Develop Our Library of Qualifications: Funds will also support the creation of at least ten new qualifications for young people at risk and 8 CPD Qualifications for coaches, alongside Level 2 & 3 fitness qualifications to foster a new generation of fitness professionals.
Employment and Training Opportunities: Your investment will enable us to offer stable, well-paid roles to 50 fitness coaches, enriching our ability to support individuals through fitness.
Why the project pt?
The Project PT strives to create an inclusive and supportive environment that empowers individuals through movement and exercise. We are committed to educating the community about exercise’s mental and physical benefits, going beyond the conventional focus on physical appearance, and fostering a space where everyone feels welcome and valued. This ethos is underpinned by our dedication to social and environmental justice, fair and responsible business practices, and a commitment to local sourcing, benefiting our members and the wider community.
This mission is further supported by our engagement in social impact projects that aim to make exercise accessible to vulnerable and disadvantaged groups, emphasising the importance of physical activity for all, regardless of socio-economic status.
The Project PT has made significant strides in fulfilling its mission of creating inclusive and empowering fitness spaces, focusing on exercise’s mental and physical benefits. In the past two years alone, our efforts have resulted in over 5,347 hours of social impact, directly benefiting over 1,000 vulnerable individuals across Oxford's least advantaged communities. The impact work has spanned many initiatives, from engaging over 200 at-risk youth with strength training programs that teach essential life skills to delivering 2,000 free breakfasts to school children, illustrating our holistic approach to health and wellbeing.
The Momentum project, a standout initiative, has introduced 150 young girls who are disengaged from physical activity to skateboarding and boxing, challenging stereotypes and encouraging participation in sports.
Further to these accomplishments, commercial success is evident, with the Magdalen Road gym boasting a 94% retention rate and plans for further expansion. This blend of social impact, community engagement, and commercial success encapsulates Project PT's commitment to fostering a supportive, inclusive environment where everyone can enjoy the benefits of physical activity.
At The Project PT, we are proud of what we have achieved over the last two years, but we believe we can do more to promote health and well-being and keep our community and social outreach growing. That is what has led us to our journey of raising money. A pivotal aspect of our decision to raise funds through bonds is safeguarding our mission's integrity. Utilising bonds as a means of raising capital ensures that the control and direction of our expansion remain rooted within the ethos of our company and community, protected from potential external influences that may not align with our foundational values.
This method allows us to maintain our current course, remaining steady in our commitment to inclusivity and empowerment without compromise. It brings the statement that The Project PT will flourish along with its five promises and keep them intact while it expands. Through this community-centric approach, we hope to secure the necessary capital for growth and make more individuals a part of our collective growth journey, meaning every step forward is done together.
Last Two Years' Achievements
To look forward, it is often necessary to reflect on the past. Looking back and reflecting on past successes anchors the path ahead with similar intents.
Empowering Youth
We have worked with over 200 young people who are in danger of falling out of the education system. We have used strength training as a medium to teach these young people lessons in teamwork, resilience, discipline, emotional regulation, and coaching. Their work experience and qualifications have allowed them to feel a sense of achievement and introduced them to the structures of society they will eventually enter. Each coach has acted as a mentor for the young people, showing them that different people with varying backgrounds can have qualities they can strive towards.
Supporting Vulnerable Adults
The Project PT has supported 47 vulnerable adults through personal training in conjunction with health services. Far beyond the physical benefits of the training, the emotional support and connection have set this support system apart. The Project PT sees this support network as a means to bring community within the gym and social impact structure into a vulnerable adult’s home.
Nutritional Support for Children
The Project PT delivered over 2,000 free breakfasts to school children in need. Beyond showing school children that there is always a group of supportive individuals within the community, we know at The Project PT that adequate nutrition supports a child’s health and mental state. We want to keep a healthy and happy future; the token of a complimentary breakfast is a step towards that future.
Commercial Success and Expansion
The commercial side of The Project PT, the Magdalen Road gym, has gone from strength to strength. The membership rate is 240 members, and the retention rate is 94%. These two statistics symbolise that The Project PT’s message of a safe space, free of judgement, has been relayed correctly. We are attracting the right people, and the sense of community within the space makes people stay. The retention rate shows that not only is the message right, but we also succeed in treating our community in a way that gives them a sense of belonging to something greater than just a gym.
The reflective process of looking back on the past often shows the interconnected nature of the company’s goals. The elements above represent The Project PT's mission to create an environment of inclusivity and support. Further to the mission above, we look at these past achievements and ask ourselves, “How can we create more of the same and further to that go beyond?” With the help of the capital raised through the bonds, we hope to grow within our mission and create a greater area of our community.
Why Bonds?
Before we go into what the future holds, we believe it is important to outline our decision process to go down the route of corporate bonds.
Simply put, a corporate bond is a debt issued to an investor by an entity. If you invest in a company through bonds, you lend the company capital to fulfil its needs. The investment has a mutual benefit to the investor in both a fixed interest paid on the amount you invested annually and the knowledge that your money is going toward the business mission. In this regard, investing in bonds has a sense of transparency, unlike if a company decides to get a loan from a bank that may come with stipulations and restrictions that could limit the company’s growth rate. The decision to raise funds through bonds reflects a commitment to maintaining our core values throughout our expansion.
Note on Risk
Investing in corporate bonds, such as the ones offered by The Project PT, carries risks. While we strive for transparency and have detailed plans for using the capital raised to enhance our social impact and expand our services, investors must understand that all investments come with the risk of financial loss.
It is crucial for potential investors to carefully consider their ability to absorb such risks and to review the entire risk assessment to make an informed decision. We strongly encourage reading the comprehensive risk assessment in the “Investment Offer for a 7% Bond from 2024-2030” document for a detailed understanding of all associated risks.
Conclusion
Over the past years, the Project PTs have been about impact, community, and mutual growth. Our mission to create an inclusive and supportive environment, whether through the gym or social outreach programs, has driven us to achieve significant accomplishments regardless of socioeconomic status. From helping young people learn the life benefits of strength training, assisting vulnerable adults to feel a part of the community, or our gym fostering a safe space of growth, our ethos has been present in every decision we make.
The decision to finance our expansion through bonds is a strategic choice that aligns with our core values of inclusivity, empowerment, and community engagement. It offers us the flexibility to grow on our terms, ensuring that our mission remains unchanged and that our impact can reach even further into the community. Bonds provide a sustainable financing route, enabling us to build upon our successes while maintaining the integrity and ethos that define Project PT.
Your investment is a financial contribution and a partnership in our mission to change lives and build healthier communities. We are committed to leveraging this opportunity to its fullest potential, ensuring that every step forward is taken together with our community and investors.
Together, we will make a difference in creating a future where everyone has the benefits of physical health and a sense of community.
